Website Analytics

Web analytics helps you monitor the performance of your website by gathering valuable site-wide and page-by-page visitor statistics. By clicking the Analytics tab, you can access a page analysis report that delivers valuable information about that page, such as number of visits and points of entry. Analytics helps you understand where your website traffic is coming from, which pages on the site are most popular, and what changes need to be made to enhance the site.

Note: The term analytics is used in various ways within the Ingeniux CMS UI and in the documentation, so some definitions are in order.

  • Website Analytics (e.g., Google Analytics) is the focus of this topic.
  • Microsoft's Analytics is a query tool within Application Insights, which is a service used by developers to monitor the DSS website for performance anomalies. Application Insights offers code-level telemetry.
  • InSite Search Analytics is a type of search configuration within Ingeniux CMS that helps to track users' search activity.

Google Analytics is the data provider for most Ingeniux customers. The Analytics app combines Ingeniux CMS collaboration capabilities with Google innovation, creating a powerful tool to optimize any organization's web-based marketing efforts.

To configure Google Analytics:

  1. After navigating to Site > Analytics tab, you may encounter the No Data Available message.

    Analytics Tab

    This just means that you need to enable analytics in Ingeniux CMS.

  2. If you have not already done so, sign up for a Google account.
  3. In the Admin area of Google Analytics, create an Analytics property for each website you want to track. Creating a property generates a tracking ID, which you'll use in your global site tag (gtag.js) tracking code snippet.
  4. Find your tracking ID.
  5. Insert the tracking code snippet into the appropriate ASP.NET view or XSLT file.

    Note: For more information inserting gtag.js, developers should reference the article Add gtag.js to your site.

  6. To verify that Google Analytics is working properly first visit your website, then check to see if your visit has been registered in Real-Time reports.
  7. Once you have set your metrics and gathered relevant data, you need to adapt your web content strategy, accordingly.