KeymatchSource.Config Reference
*The following table, adapted from Google's support documentation, is useful in understanding Keymatch types.
| KeyMatch Type | Criteria (none are case-sensitive) | If search query is "Abraham Lincoln" | Reason for KeyMatch |
|---|---|---|---|
| KeywordMatch | A word that must appear anywhere in query. | KeywordMatches = "Abraham" and "Lincoln" | If your KeywordMatch is "Abraham Lincoln", the search query must include both "Abraham" and "Lincoln" to trigger this KeywordMatch. To get a KeywordMatch for either "Abraham" or "Lincoln," then enter two KeywordMatches: one for "Abraham" and one for "Lincoln." |
| PhraseMatch | A phrase that appears anywhere in query. For the phrase to match, all of the words must be present, the order of the words must be the same with no intervening words, and any hyphens in the query must be matched. | PhraseMatch = "Abraham Lincoln," "President Abraham Lincoln," "Abraham Lincoln president," and "young Abraham Lincoln" | These are all phrase Keymatches because the words appear in the order entered in the search query, "Abraham Lincoln." "Abraham the Tall Lincoln" is not a PhraseMatch because "the Tall" separates the phrase "Abraham Lincoln." |
| ExactMatch | Phrase must exactly match the query. | ExactMatch = "Abraham Lincoln" | Only "Abraham Lincoln" is an ExactMatch for the query. "President Abraham Lincoln" and "Abraham Lincoln's" are not ExactMatches. |