Setting Static Global Variables

To set a static global variable:

Navigate to Administration > System Options > Dynamic Site Server > Global Variables.
Click the Add new global variable button (+).
Select Add global variable with static value from the drop-down list.
Enter the Variable Name. The name you provide will be chosen by users to insert the variable into their content. The name shouldn't include any spaces or special characters.
If you set a value for the variable in the Value field, this will be the default value.
Click the Add new publishing target-specific value button (+). These could be used for different websites being produced from the same content, or to test new values for a staging versus live site publish.
Select a publishing target from the drop-down list.
If you set a value for the publishing target in the Value field, this will be the default value.
When you're finished editing the static global variable, click Save.
Note
You can retrieve Link Name from Link element, and Title from Linkset element, but you need to enter these variable values, manually, rather than from the CMS UI.