Prompt Engineering for AI Metadata Generation


The quality of AI-generated metadata directly correlates with the quality of the prompts you provide. Crafting effective prompts for metadata generation requires a different approach compared to general content prompts. This is because metadata serves specific technical and organizational purposes. Well-crafted metadata prompts consider the unique characteristics of metadata fields—they're typically shorter, keyword-focused, and they adhere to formats or standards depending on their intended purpose (SEO, classification, internal organization, etc.).

When writing prompts for metadata generation in the Ingeniux AI Generation module, you communicate your requirements to the AI, which then interprets your content and creates metadata that aligns with your specified parameters. The system can generate content for Plain Text and XHTML Editor fields marked as "Metadata" in the schema, or contained in groups marked as Metadata.

Effective Prompt Anatomy

Effective prompts share key characteristics that help the AI understand your requirements and generate appropriate content:

  • Purpose: Clearly state what type of metadata you want the AI to generate, avoiding ambiguity or vague instructions.
  • Content Context: Indicate the subject matter, purpose, or key themes of the content.
  • Target Keywords: Specify important terms you want the metadata to include.
  • Audience: Specify who will be reading the content.
  • Tone: Indicate the desired tone, such as formal, conversational, or technical.

  • Platform: Note how and where the metadata will be used (search engines, social media, internal systems)

By combining these characteristics in clear, specific prompts, you can direct the AI to generate metadata that serves your content strategy and organizational goals effectively.

Effective Prompt Examples

The following examples demonstrate how to craft effective prompts for different AI-powered metadata generation scenarios:

Example 1: SEO-Focused Metadata

SEO-focused metadata prompt
Generate SEO metadata that includes the primary keywords 'university research programs' 
and 'academic innovation' while maintaining a formal, informative tone appropriate for 
prospective graduate students."

Why this prompt is effective:

  • Specifies the purpose of the metadata.

  • Identifies exact keywords to include.

  • Defines the appropriate tone.

  • Specifies the target audience.

  • Combines multiple parameters in a clear, concise format.

This prompt gives the AI system precise parameters that align with SEO best practices. By specifying primary keywords, you ensure the generated metadata will support your search optimization goals. The tone and audience specifications help the AI create metadata that resonates with your intended readers.

Example 2: Content-Descriptive Metadata

Content-descriptive metadata prompt
Create concise metadata that summarizes the key points of this content about marketing 
analytics tools, highlighting their business applications and competitive advantages.

  • Requests conciseness.
  • Specifies the subject matter focus.
  • Identifies aspects to emphasize (applications and advantages).
  • Provides clear content context.

This prompt effectively guides the AI to extract and distill the most relevant information from your content. By specifying "concise" metadata, you signal to the AI that brevity is important—a key characteristic of effective metadata. The focus on specific aspects ensures the generated metadata captures the most valuable content details.

Example 3: Cross-Platform Metadata

Cross-platform optimization metadata prompt
Create metadata optimized for both search engines and social media platforms, 
emphasizing the visual aspects and interactive elements of our product
 demonstration.

  • Specifies multiple platforms for optimization.
  • Identifies particular content aspects to highlight.
  • Guides toward different metadata needs for different platforms
  • Focuses on distinctive content features

This prompt acknowledges that metadata serves different purposes across platforms. By specifying both search engines and social media, you guide the AI to generate metadata that works in multiple contexts. The emphasis on specific content aspects and features helps the AI select the most platform-appropriate information to highlight.

Contextual Considerations

Remember, when crafting prompts for Ingeniux AI Generation, the AI analyzes existing page content and field names and labels to provide additional context for metadata generation processing.

This feature is particularly valuable when:

  • Creating content that needs to align with existing fields.
  • Ensuring consistent terminology across different sections.
  • Developing content that builds upon information already present on the page.
  • Maintaining a unified voice and style throughout the content.

By having sufficient page content for the AI to consider and constructing well-crafted prompts and in the Ingeniux AI Generation module, you can direct the AI to generate metadata that serves your content strategy and organizational goals effectively.

AI Help Text

In each page and component schema, plain text and XHTML editor fields include AI Content Generation Help Text. Administrators can configure this help text to give the Ingeniux AI Generation module additional context—beyond what field labels, content, and user-entered prompts and enhancements alone provide.

Keep the following in mind:

  • During AI processing, help text takes priority over prompts.
  • If the AI does not respond as expected to your prompt, the help text may be influencing the results.
  • When help text and prompt instructions conflict, the AI will follow the help text.
Tip
To review the AI help text and general CMS help text applied to a field, hover over the field's corresponding question mark icon AI Help Text Icon in the main pane of the page-level AI module.

If you have questions or concerns about the help text, contact your administrator.